If you are a new to being a life coach – maybe you are in training or have just pressed publish on your incredible new website – it’s very understandable that top of your mind is getting clients. Very understandable.
And with all the ‘help’ that is swirling about on the inter webs right now about ‘How to have your first five figure month,’ ‘Get your next ten clients,’ ‘Have a waiting list by the end of this month,’ and more, it’s also very understandable that attracting clients could become the number one thing you start to do with your time as a new coach. Lots of social media. Attending networking events. Blogging your heart out. Emailing newsletters with new offers. And all of those things and more could be very legitimate uses of your time; especially as I know you are undoubtedly a talented life coach who deserves to have clients and help them achieve what you know you truly can.
In your business building as a life coach however, there may just be something that you have overlooked or possibly taken a leap over, while you’re scheduling that next tweet or creating that next launch plan.
And that is your skill level as a coach.
I see so much information and enticements marketed towards life coaches (and other types of coaches too) that are entirely focused on business building and client attraction.
There is nothing wrong with this.
I do wonder however, if sometimes the intense business and marketing focus is taking us away from another very important area of attention that we must never forget – and that is our skill, empathy, communication, encouragement and overall coaching abilities – as a coach.
After now having been in the coaching industry for nearly fifteen years, if it is one thing I have learned it is that to be a great coach you need to constantly be checking in with your level of self-awareness, commitment to your own learning and personal development practice. These things must always take just as much of your precious time as do your marketing and business building efforts. However something tells me that in the sometimes almost desperate ‘need’ for clients, we turn away from our deepest core and inner work and start to focus on external things that we think will ‘fix’ the ‘issue’ of needing more clients.
And so here are some potentially illuminating (and quite possibly challenging) questions for you to ask yourself as you go about business building as a life coach…
When was the last time you read and implemented a book or guide that was entirely focused on helping you become a better and more confident and self-loving person?
When was the last time you spent more than five frantic minutes before seeing a client preparing for your session together?
When was the last time you emailed or sent your client a message for no other reason than to cheer them on and tell them you think they are great?
When was the last time you spent some deep reflective time immediately after seeing a client thinking about how you listened, were present and focused (or not), and skilfully spoke in a way that meant the entire attention was on their needs?
When was the last time you truly thought about the quality of questions you are asking your clients? The quality of the questions you ask is in direct proportion to the amazingness of the experience your clients have with you.
When was the last time you actively chose to learn more about a particular issue or circumstance you know your ideal clients are experiencing right now?
If you can manage to do this type of soulful and reflective awareness work as a coach as well as truly challenging yourself to learn and grow all you can for your clients – while also confidently investing in marketing and business building strategies – you will create the business and life as a coach you desire and deserve. And while the striving for balance in life so often ironically contributes to imbalance, the more you can manage to balance these two areas of being a life coach – the more confident and happy you will be in your coaching skills and the level of client attraction you are experiencing.
So go tweet, market, and business build your heart out beautiful you. Just don’t forget the vital work that also needs to be done building you too.
And the delicious and very welcome irony in always remembering to focus on building you? It feeds directly into building your business anyway as the more skilled and confident you are in your coaching abilities the more people will have amazing experiences with you that in turn they will gladly tell others about, opening the doors of organic referrals straight to where they need to go. You!