How To Get Clients For Your Life Coaching Business

May 31, 2016

Whether you’ve been at this life coaching gig for a while, or your fresh out the gates of your life coaching course, your business relies on one very important factor…getting clients! Seems pretty simple right? Well, yes and no.

There’s nothing more disheartening than launching your coaching business only to be faced with an empty inbox.  And even if you’ve been able to work with a steady stream of clients, there may be a time where you experience a lull whilst you wait for new enquiries to come in.

Before we dive in any further, let’s get one thing straight.  You are an amazing coach whether you’ve got a waitlist of clients or not.  No matter what stage you’re currently at in your coaching business, we here at Beautiful You want to re-assure you that getting clients is possible.  In fact, you can call in like-minded, ideal clients in a soulful, feel-good way without having to resort to any crazy non-authentic marketing tactics.

Some of these tips may seem obvious, but we know that if you put these into practice, they will put you in good stead so you can work with your first or next paying client!

Are You Talking to Your Ideal Clients?

Just as you would build a connection with a new friend, you need to build a connection with your potential clients too. That means talking to them online and where possible, in person too.  You can engage with your potential clients in many ways whether that be via blog posts or social media, or even at your local yoga studio.  The key is to strike up conversations that matter to them.

What is your ideal client struggling with right now?  What are their hopes and dreams? If you’re unsure – find out! Be clear with your communication and if your ideal client is a sassy, young woman wanting to improve her career, make sure that you’re writing for her, not the masses. Or if your ideal client is a little more on the conservative side, how can you communicate with them in a way that will make them feel comfortable and safe?

By focusing on what your potential client needs and offering up your insightful words, you’ll soon build blossoming relationships that can turn into paying clients.

Consistently Show Up + Practice

You never know when a potential client may need you, that’s why it’s important to consistently show up. Maybe you’ve had a few people interested in coaching with you but somehow the timing didn’t quite suit? That client may come back to you in two, six or even twelve months time (you’ll never know) but will you still be there to offer them support? By showing up and working consistently on and in your business, you’ll build a trust-worthy and generous reputation. And that potential client will know exactly who to turn to in their time of need.

If your confidence is wavering, practice your coaching skills with pro-bono clients and explore ways that you can be of service to them. This is a great opportunity to gather testimonials and find out your strengths. The more you practice and get clear on what you have to offer, the more confident you will feel putting yourself and your coaching offers out there.  

Mindset Matters

If you’re feeling down and out or desperate for clients, perhaps it’s time to re-evaluate your mindset. Can you genuinely stand behind your coaching offers knowing the value that they bring to your potential clients?  Do you feel aligned with what you have to offer, what you’re charging, and how you’re putting yourself out there as a coach?

If you’re struggling with selling, or if you’ve been hiding behind your computer screen procrastinating, it’s time to do the inner work. Right now, envision yourself being the best coach that you can be. How many clients would you like to work with?  What is holding you back from achieving this? Evaluate your beliefs about what’s possible. And know that it’s perfectly normal for coaches to get their own coach too if you’re needing a mindset boost!

Get Out From Behind Your Computer Screen

You’ve put your coaching offer’s out there, you’ve communicated consistently with your tribe and you’ve worked on your mindset and you’re still not getting the results you want. Get out from behind your computer screen and create opportunities for potential clients to see you in the flesh!  Connecting with people at workshops or events is a fantastic way for people to get to know you and what you do.

Even better, host your own workshop and show potential clients how you can support them. Some people may need to see you before making the commitment and saying yes to your coaching. This is an effective way for people to get a taste of what you do, before committing to a life coaching series.


And last but not least, ask! When was the last time you let your tribe know that your coaching books are open for new clients? When was the last time you put it out to the world that you offer complimentary consults?  When was the last time you passed on the link to your sales page on your website?  If you don’t ask and you don’t ask regularly you cannot expect to receive. Don’t be afraid to call people to action. Some people may need to see your offer numerous times before they do in fact take action. In fact many people do! Give them the opportunity to work with you by asking them to. You might be surprised at the response!

Whenever you’re feeling stuck or unsure about how to get clients for your coaching business, we hope these tips will help you to move forward with confidence. It will only be a matter of time but know that there are people out there waiting to work with you.  Keep showing up consistently knowing that your next client may be just a Facebook post, workshop attendance or authentic promotion away.



  1. Kayleigh Falcon

    Loved this article! I’m just starting my business and definitely have not been getting “out there” enough and talking to my audience. I just filled out my planner so include “connecting time” so I can make sure I actively seek out potential clients and build my list!

    • Julie

      That’s fantastic Kayleigh! We’re glad to hear you enjoyed the article and good luck!

  2. Brighton West - Video Coach

    Great post! I told my Monday mastermind this morning that I really needed to get out meeting locals who need my services – and not just working online. I’ll be headed out to a networking event this evening.

    • Julie

      Hi Brighton, as wonderful as the online world is – nothing beats in person connection and getting out from behind our computer screens. Wishing you all the very best!

  3. Candace Hartsfield

    Thank you! I was actually looking for an article to help me with crafting my freebie offer, and came across this gem. This was the confirmation I needed to just ASK!! I have networked so much to the point that the introvert within is looking at me sideways. So, this Friday I have two calls scheduled and I am going for the ASK! Yes indeed 🙂

    • Julie

      Wonderful Candace! We’re so glad to hear that you stumbled across this article and most importantly, that it gave you the push that you needed.

  4. Janet Young

    Wow!! This is just what I needed and now I’m going to move forward with starting my Life Coaching business. I will make it a point to obtain my business cards, look into building a website, come up with a better email address for my business and locate a networking event to start putting myself out there for clients to see. Thank you so much.

    • Julie

      Hi Janet, it sounds like you’re taking some really positive steps to put yourself out there. Well done! We’re so glad to hear you found this article helpful.

  5. Niki

    Thank you so much! This really help and was very motivational! I definitely needed this as a first time business owner.

    • Julie

      Hi Niki, you’re definitely not alone and with practice and implementation – we hope these tips help you to start working with your ideal clients!

  6. Jarret

    I love the points here! If anyone wants to learn the exact tools and techniques to use online marketing to bring in clients on autopilot, I wanted to share a free training:

    • Julie

      Thank you Jarret – we’re glad to hear this has been helpful.

  7. Justine Cochrane

    Thanks so much for this great article. I especially like your point about Consistently Showing Up. This is so true – you never know when you are going to meet a potential client, so always trying to put your best foot forward is a great awareness to have.
    Thank you!

    • Julie

      You’re so welcome Justine. You never know who is waiting for someone just like YOU to support them!

  8. Petra

    Such a lovely article! I truly love the idea of being a life coach..From my own life experience – we have two options – either complain and keep finding obstacles all the time or the opposite! And I am sooo full of energy to start looking and motivate my first client!! So they can achieve their goals!! …Thanks again for the tips!! Hopefully will find one soon!

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